CORRY BEAR | ALWAYS BY YOUR SIDE
Format: Brand Mascot, Short Film, Commerical
Client: Children with Cancer UK
Release: September 2025 | Childhood Cancer Awareness Month
+3K Animation Creates Brand Mascot for Children with Cancer UK, introducing Corry Bear - Always by Your Side
The Story
The 2-minute 2D animation Always by Your Side introduces Corry Bear on their cancer journey – we see both the challenges and the resilience that children face, the comfort of small moments, and the vital support of family and community.
Brand Mascot Integration
Corry is more than a teddy bear; he is a trusted presence and a timeless face for the Children with Cancer brand. Designed to grow with the charity, Corry strengthens memorability by giving Children with Cancer UK a visual ambassador that audiences instantly recognise and emotionally connect with.
Beyond the film, Corry was created to function as a lasting mascot with multi-channel impact – from campaigns and educational resources to events, merchandise, and fundraising initiatives. As a symbol of comfort and resilience, Corry not only embodies the charity’s 35-year mission to stand by families’ sides and fund kinder treatments, but also opens up new opportunities to build an engaged following, deepen loyalty, and expand revenue streams.
THE MISSION
Commissioned by Children with Cancer UK, Always by Your Side is more than a film – it’s a piece of visual storytelling with a pupose. Corry Bear was created not only to comfort children through their hospital journeys, but also to shine a light on the lived experiences of families facing childhood cancer.
The animation draws attention to the challenges of diagnosis, treatment, and hospital stays, while celebrating the resilience of children and the strength of their families. By personifying comfort and companionship through Corry, the campaign helps foster empathy, raise awareness, and inspire support for the charity’s vital work in funding kinder treatments and standing by families for over 35 years.
IN THE PRESS
Delighted to see Corry making their first TV appearance! Watch the wonderful Olivia talking with Ben and Cat on This Morning about Corry and her journey.
Watch Corry come to life in the full commerical
Credits
Direction: Jeffrey Wallin
Animation Producer: Lou Kneath
Assistant Producer: Amie Petricca-Lear
Storyboard Artist + Hand Drawn Animation: Anthony Corrigan
CelAction Animation: Gregg Willis
Design: Anthony Corrigan, Emma Davidson, Laura Green
Additional Animation & Editing Support: Laura Green
Music & Sound Design: Archie William Jennings
MASCOT POWER
Why you need a brand mascot:
- Storytelling power – a character that conveys emotion in ways no tagline can.
- Visual consistency – the mascot binds together video, digital, and print.
- Longevity – a timeless, ageless face of the brand, and a single character investment pays back across multiple campaigns.
