LITTLE COFFEE CUP + THE BIG SURPRISE
Format: Brand Mascot, Childrens Book
Client: Hayley Slack | James Cropper
Release: June 2025
Little Coffee Cup and the Big Surprise: A Groundbreaking Children’s Book Made from Recycled Coffee Cups
The Story
What if a used coffee cup could have a second life? Little Coffee Cup and the Big Surprise follows Little Coffee Cup™ herself on an extraordinary journey.
Sustainability & Brand Mascot Integration
Little Coffee Cup™ isn’t just a protagonist – she is a symbol of sustainability, creativity, and circular thinking. Made of recycled cups herself, she embodies the visual and conceptual identity of the brand and is on a mission to transform the rest of the paper recycling world.
This adorable Little Coffee Cup™ has a lot of work to do and what better way to do it, than as a brand mascot!
THE MISSION
Little Coffee Cup™ is on a mission to challenge the UK publishing industry to do better – specifically, to produce children’s books without cutting down more trees, by using recycled coffee cups and other sustainable materials.
As an animated brand mascot, she has set out on a journey to:
- Spark imagination in young readers about transformation, resourcefulness, and environmental responsibility.
- To show that small things (like a coffee cup) can have big stories and big impact.
- To give children and families a message of hope: that things discarded can be redeemed, that kindness and creativity matter.
PARTNER UP!
Little Coffee Cup™ couldnt be more delighted to already have received the vital sponsorship of James Cropper, Co-Cre8 and Biffa in her mission to change the world, one Little Coffee Cup™ at a time!
If you are interested in supporting this important mission, please do get in touch direct via Little Coffee Cup™
Taking The World by Storm (in a Coffee Cup)!
