Growing Up: Animated TV Commercial

Type: Hand Drawn Animation / US TV Commercial

Client: COCOON

Feast your eyes on our fully hand drawn animated TV Commercial, ‘Growing Up’.

Developed directly with the client from storyboards through to final delivery, the narrative follows a young couple who move into their first home. As time passes and their family grows, they realise they have also outgrown their space. Reluctant to sell the home where so many happy memories have been made, they instead turn to Cocoon to help create the home of their dreams.

Behind the scenes

First up – storyboards and animatics! We use storyboards to develop the story and make sure the idea works before moving into full visual development.

Check out our full animatic to final composition comparison below:

Some of our character design work

Once the final designs were ready we created character guidelines for each character to make sure we stayed on model throughout the animation.

Colour Keys

Lighting and colour is an essential aspect of defining the story we want to tell. Colour keys are an essential part of this process to help us determine the correct tone for each shot.

Colour Keys

Watch the full 60 second TV Commercial here!

Client: COCOON

Director: Jeffrey Wallin
Producer: Lou Kneath
Story Artist & Hand Drawn Animation: Anthony Corrigan
Assistant Producer: Amie Petricca-Lear
Art Department: Becca Bakes, Emma Davidson, Laura Green, Mati Dalton, Abi Haines

Like what you see?

Get in touch

Want to see more?

See all projects